Aperture Pet & Life

Aperture Pet & Life is a Twin Cities based e-commerce company helping aquarists build successful reef tanks and ecosystems. Since 2023, I’ve worked on the in-house design team. Primarily our team designs marketing and sales promotions for our site and social media, but projects range anywhere from product labels and packaging to tradeshow displays to product design. Currently, we’re taking the site page by page and analyzing how we can improve overall user access, education, and success on the site. I particularly design for the freshwater site.

Site Promotions

Freshwater division site takeover for first anniversary of launch.  Role: Design, Photo art direction

Black Friday Postcards

Promotional print postcards for featured brands, shipped with orders following up to Black Friday. Role: Design, pre-press